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This type of earned action increments whether or not someone chooses to watch the same video again or any other video on your channel.
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Video viewership (also known as "quartile reporting").view freq./cookie is the average number of times that a unique cookie viewed your video over a given time period. freq./cookie is the average number of times your video ad is shown to a unique cookie over a given time period. freq./user is the average number of times a unique person is shown your ad over a given time period. Unique viewers (cookies) is the number of times your video ad was viewed by a unique cookie over a given time period.Unique cookies is the number of cookies (which store preferences and other information that’s used on webpages that they visit) specific to an individual browser on people's computers.Unique users shows the total number of people who saw an ad over a given time period.Engagement rate is the number of engagements that your ad receives divided by the number of times your ad is shown.Engagements show you the number of times users have watched your video ad for at least 10 seconds, or the complete video ad if it is shorter than 10 seconds.Clickthrough rate (CTR) is the number of clicks that your ad receives divided by the number of times your ad is shown.Clicks can help you understand how well your ad is appealing to people who view it. Clicks show you the number of times people clicked on your video.
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CPV is the average amount you pay when a viewer watches 30 seconds of your video or the complete video if it's shorter than 30 seconds or engages with your video, whichever comes first. View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).Views show you the number of times people watched or engaged with your video ad.Engaged-view conversions are counted when a user doesn't click on your video ad but watches at least 10 seconds of the skippable ad (skippable after 5 seconds) and then converts within the Engaged-view conversion window. Engaged-views cater to video viewing and the behavior users exhibit when watching videos.Some key metrics for your video campaigns include: This means views of your video ads will increase your video's view counts on YouTube (on the video's Watch page and within your Google account reporting). To create a video ad, your video content must be hosted on YouTube. You can find metrics such as impressions, views, engagement, and clicks, as well as the type of audience you’re reaching. This article describes the different metrics used to analyze the performance of your video ads.